Colorado’s new opioid anti-stigma campaign, Lift the Label, aims to remove the damaging labels and stigmas applied to people with opioid addiction that prevent them from seeking treatment.

Colorado Governor John Hickenlooper, Colorado Department of Human Services Executive Director Reggie Bicha, Colorado Department of Public Health and Environment Executive Director Larry Wolk, Colorado Department of Health Care Policy and Financing Executive Director Kim Bimestefer and Coloradans are sharing their personal stories and connections to the cause.

The event will also include opportunities to learn about treatment options, sign up for campaign materials, and contribute names to an opioid wall in memory of those who have died from opioid overdoses.